You could choose another local optometrist – but what sets us apart is how we treat you. Our patients get the individual care they deserve. That includes:

– Super-short waits for appointments
– Emergency same-day scheduling
– Walk-ins 4 days a week*
– A frame selection those other San Diego shops can’t touch

All while still being insurance-friendly. Why go for the deluxe personal treatment? Because you’re worth it.

*Walk-ins 4 days a week (Tues, Thurs, Fri, & Sat)

Our fabulous customers didn’t vote us Best Optical in North Inland in both 2014 and 2015 and give us 4+ stars on Google for no reason. You shop local in North County for your produce and your coffee; shop local for eye care too. We’re here to serve you. That means we actually care about your unique needs, from your optical health to how fly you look when you leave our store. (We’ll tell you if you don’t. But nicely.)

Finding the right contact lenses for your unique and lovely eyes can be painful on several levels. We’re here to deliver customized care to find you the best lenses. We do custom fittings and have contact lenses available for you on the same day you come in, and our lens prices are so low you might do that Looney Tunes cartoon thing where your jaw drops and your eyes bug out a little.